Soho House's 180 House, located within the iconic Brutalist landmark at 180 The Strand in London, features the 180 health club. The interiors draw inspiration from 1970s aesthetics, incorporating elements such as shag-pile rugs, polished mirror tabletops, and bold geometric patterns, creating a nostalgic yet contemporary atmosphere. We designed the gym at Soho House 180 Strand with a chic and sophisticated approach, moving away from traditional gym decor.

The gym features best-in-class fitness equipment, cutting-edge wellness offerings, and digital backgrounds that enhance the experience. In the changing rooms, we introduced delicate walnut wood-patterned lockers, gently curved benches, and earthy-toned terrazzo flooring, ensuring a seamless blend of luxury and functionality.

Our design philosophy for 180 House reflects the signature Soho House aesthetic while evolving it with organic textures and retro-inspired elements. The result is a unique and inviting fitness environment that prioritizes both style and performance.